WHAT IS TOOTH SENSITIVITY? It’s a fact of life: a third of the adult population experience tooth sensitive at some time with a short sharp pain when they eat, drink or when brushing their teeth. Teeth are protected by a hard layer by a hard layer of enamel. If this is damaged or worn away then the dentine underneath is exposed and this can cause pain. WHAT CAUSES SENSITIVE TEETH? Gum recession exposing dentine at the gum line. Erosion caused by fizzy, sweet and/or acidic drinks. Wearing away of enamel caused by over-enthusiastic brushing. These factors can make your teeth hypersensitive to heat, cold, sweetness, acidity or just when brushing. WHY USE SENSODYNE TOTAL CARE GENTLE WHITENING? Sensodyne Total Care Gentle Whitening toothpaste has been specially formulated for people with sensitive teeth. Exposed areas of porous dentine can can be prone to discolouration as well as sensitivity. With fluoride to help prevent tooth decay, this low-abrasion toothpaste has been formulated to remove stains gently yet effectively, restoring teeth to their natural whiteness. Specially formulated for people with sensitive teeth.
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